By scanning QR codes with smartphones, people may go from the real world to the virtual one.The greatest approach to learning is to look back on our failures and figure out what went wrong. QR codes are a popular marketing tool, but they must be utilized correctly if you want to see results.
According to a Juniper Research report, QR code coupons redeemed via mobile devices would rise from an anticipated 1.3 billion in 2017 to 5.3 billion by 2022. You can use QR codes only if you know how to use them effectively. It’s a terrific tool to utilize when you can’t save everything in one place but still want to provide your target audience with engaging multimedia material! However, how should your QR code marketing campaign be carried out?
QR code marketing should not be overly complicated. When it comes to QR marketing, the primary issue is that it’s usually employed in the wrong method, which leads to poor scanning outcomes. With all the data and deals they require, marketers tend to overcomplicate execution.
As if you’re a book salesperson. After that, you’ll use a variety of mediums to publicize and ultimately sell the book. (Keep in mind that this is just for printed advertisements or signage).
For the QR code to be useful, it needs to be extremely targeted. Scan this QR code to get a 20 percent discount on an online purchase, for example, and the link will take you to a landing page with a one-click buy button. In the printed ad, make it very obvious what your QR code scanners may expect to get by scanning it.
Outlined below are some of the most critical QR code marketing suggestions to avoid such a QR code marketing disaster.
Use the QR code to promote the action
The landing page for your QR code shouldn’t include any extraneous content. It’s best to only direct them to a video if you include a call-to-action in your QR code. A small amount of data is better than no data at all. Don’t squander the user’s time by making the experience long and drawn out. What you can automate, do.
Create High Quality QR Code Images
Make a one-of-a-kind code for each medium you’re using. Only one code is needed to advertise in the newspaper. There is just one code for this store
Create Mobile Responsive Landing Pages
Scanners on mobile devices will be used instead of desktops. Because most of your traffic will come from mobile devices, you’ll want to make sure your landing page is mobile-only ready. It should take no more than three seconds for your QR code to load when scanned. Avoid using anything that can slow down the loading time of your QR code, such as Javascript. It’s important to make your landing page visually appealing and easy to read and understand.
Include a picture or logo for your business
You should include your QR code in your overall brand rather than just show it. Adding your company’s logo to your QR code ensures your clients that the code is genuine and not part of any spam campaign. Compared to ordinary black-and-white QR codes, a branded QR code makes a stronger first impression and converts more customers.
Add a suitable Call-to-action
The usage of a QR code is pointless if your intended audience does not know what a QR code is. Your QR code’s call to action is key in getting people to scan it. It is imperative that your QR code’s call-to-action is specific and relates to its content. A CTA that states, “Scan to watch a video” or, if it’s a product, “scan for additional product details” should be included if the link takes the user to a video. If you’re going to have a “call-to-action” on your website, make sure it’s
Ensure Right Size Of QR code
Depending on where you set your QR code, it will have a different size. There are a variety of mediums that can use, including billboards, catalogs, product packaging, periodicals, pamphlets, and posters. Your QR code must be at least 2 cm by 2 cm to be read at close range. The larger your QR code’s size, the more likely it is to be read by a scanner at a distance.